Earning on Substack Without a Big Audience: Here’s How!

Earning on Substack

Substack has become a popular platform for writers, journalists, and content creators to share their work and monetize their newsletters. While many believe that earning on Substack requires a massive audience, the truth is that you can start generating income even with a smaller, more engaged following. Here’s a guide on how to earn on Substack without needing a huge audience.

Why Substack?

Substack offers a simple and effective way to publish newsletters and monetize them through subscriptions. Unlike traditional blogging or social media, Substack allows creators to build a direct relationship with their audience, offering exclusive content to paying subscribers. The platform handles payment processing, email delivery, and even provides tools for audience growth.

Steps to Earn on Substack Without a Big Audience

1. Find Your Niche

The key to success on Substack is to focus on a specific niche. A smaller, highly targeted audience is more valuable than a large, disengaged one. Identify a topic you’re passionate about and that has a dedicated following. Examples include:

• Personal finance tips.
• Industry-specific insights (e.g., tech, healthcare, education).
• Creative writing or storytelling.
• Self-improvement and productivity.

2. Create High-Quality, Exclusive Content

Your content is your biggest asset. Offer value that readers can’t find elsewhere. This could include:

• In-depth analysis or research.
• Exclusive interviews or case studies.
• Practical guides, templates, or resources.
• Behind-the-scenes insights or personal stories.

Pro Tip: Start with a mix of free and paid content to attract readers and then gradually move more content behind a paywall.

3. Leverage Your Existing Network

You don’t need thousands of subscribers to start earning. Begin by promoting your Substack newsletter to your existing network, including:

• Friends, family, and colleagues.
• Social media followers.
• Email contacts.
• Online communities or forums related to your niche.

4. Offer a Free Trial or Discount

Encourage potential subscribers to try your paid newsletter by offering a free trial or a discounted rate for the first few months. This lowers the barrier to entry and allows readers to experience the value of your content before committing.

5. Engage with Your Audience

Building a loyal community is crucial. Engage with your subscribers by:

• Responding to comments and emails.
• Hosting Q&A sessions or live chats.
• Asking for feedback and incorporating it into your content.

6. Use Substack’s Built-In Tools

Substack provides tools to help you grow and monetize your newsletter, such as:

• Recommendations: Promote other Substack writers and get recommended in return.
• Leaderboard: Gain visibility by appearing on Substack’s leaderboard for top newsletters.
• Cross-Promotion: Collaborate with other creators to reach new audiences.

7. Monetize Beyond Subscriptions

While subscriptions are the primary revenue stream on Substack, you can explore additional income sources, such as:

• Sponsored Content: Partner with brands to create sponsored posts (ensure it aligns with your niche).
• Affiliate Marketing: Promote relevant products or services and earn a commission.
• Merchandise: Sell branded merchandise to your subscribers.
• Workshops or Courses: Offer paid workshops or courses related to your newsletter’s topic.

Real-Life Examples of Small-Audience Success

• Lenny’s Newsletter: Lenny Rachitsky started a Substack newsletter about product management with a small audience. By focusing on high-quality, actionable content, he grew his subscriber base and now earns a significant income.
• The Sample: A newsletter that curates content from other Substack writers. It started small but gained traction through cross-promotion and recommendations.
• Personal Finance Writers: Many personal finance creators on Substack earn a steady income by offering exclusive tips and insights to a niche audience.

Tips for Maximizing Earnings

1. Consistency is Key: Publish regularly to keep your audience engaged and coming back for more.
2. Focus on Quality Over Quantity: A smaller, engaged audience is more valuable than a large, disinterested one.
3. Promote Strategically: Use social media, guest appearances, and collaborations to grow your subscriber base.
4. Experiment with Pricing: Test different subscription prices to find the sweet spot for your audience.
5. Be Patient: Building a profitable Substack newsletter takes time. Stay consistent and focus on delivering value.

Earning on Substack without a big audience is entirely possible if you focus on a niche, create high-quality content, and engage with your readers. By leveraging your existing network, offering exclusive value, and using Substack’s tools, you can build a loyal subscriber base and generate income — even with a smaller audience. Start small, stay consistent, and watch your Substack newsletter grow into a sustainable source of income.